A design fiction project aims to materialize this object and, along with it, the symptoms of the consequences of its presence around us. For instance, if we make it real as a prototype, or we show it in a catalogue or in a magazine, we force people to ponder about this object and, hopefully, to start a discussion on its consequences. People may realize a certain way to use it or think about the values that reflects. This is the whole purpose.When designing a Design Fiction project, the difficulty is to structure this process. How can we make this discussion relevant for the audience we refer to? This is a very important step to focus on.