More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.
But creating attractive Instagram Stories can be challenging and time-consuming.
We’d love to help with that!
In episode #56 of The Science of Social Media we explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.
Enjoy!
Buffer Blog: Instagram Stories Templates
About the Show:
The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each episode.  It’s our hope that you’ll join our 12,000+ listeners each week and rock your social media channels as a result!
The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

Advertisements

5 ways “design thinking” can help you create meaningful changes

“…according to Bernard Roth, a professor of engineering and the academic director of the Hasso Plattner Institute of Design (the d.school) at Stanford University. Roth’s new book, “The Achievement Habit,” outlines how a strategy called “design thinking” can help you create meaningful changes in your life.Design thinking was invented by Roth and other Stanford engineers, and it’s typically used to improve on a specific product or experience, like a lightbulb or online dating. Yet in “The Achievement Habit,” Roth explains how the very same process can be turned inward, helping individuals become happier and more successful.

The book is based on a class Roth has been teaching for nearly half a century, called “The Designer in Society.

“Design thinking is a five-step process:

  1. Empathize: Learn what the issues are.

  2. Define the problem: Which question are you going to answer?

  3. Ideate: Generate possible solutions.

  4. Prototype: Abandon perfection and either build your project or develop a plan.

  5. Test and get feedback from others.Roth says the individual steps aren’t as important as some of the guiding principles behind design thinking: a bias toward action and limited fear of failure. The point of design thinking, according to Roth, is to challenge your automatic thinking and assumptions.”

Source: Stanford professor: Design thinking can help you achieve your goals – Business Insider

Ten Rules of Writing | Literary Hub

Do not write long sentences. A sentence should not have more than 10 or 12 words.Each sentence should make a clear statement. It should add to the statement that went before. A good paragraph is a series of clear, linked statements.

Do not use big words. If your computer tells you that your average word is more than five letters long, there is something wrong. The use of small words compels you to think about what you are writing. Even difficult ideas can be broken down into small words.Never use words whose meanings you are not sure of. If you break this rule you should look for other work.The beginner should avoid using adjectives, except those of color, size and number. Use as few adverbs as possible.Avoid the abstract. Always go for the concrete.Every day, for six months at least, practice writing in this way. Small words; clear, concrete sentences. It may be awkward, but it’s training you in the use of language. It may even be getting rid of the bad language habits you picked up at the university. You may go beyond these rules after you have thoroughly understood and mastered them

Source: Ten Rules of Writing | Literary Hub

Regenerative Development and Design

The emerging field of regenerative development and design marks a significant evolution in the concept and application of sustainability. Practices in sustainable or green design have focused primarily on minimizing damage to the environment and human health, and using resources more efficiently; in effect, slowing down the degradation of earth’s natural systems. Advocates of a regenerative approach to the […]

via Regenerative Development and Design — Learning Sustainability

Loomio founder: 5 Reasons to Build a Network of Small Groups, Rather than a Mass Movement of Individuals 

So much of the lefty US political discourse is focused on a huge scale. Environmentalists want to save the planet. Progressives want to mobilise millions of people on the #OneTrueHashtag. In preparation for this trip, one of my first meetings was with an organisation who are doing great work locally, but they’re freaking out about how they can possibly expand their efforts to encompass a national scale. My advice: don’t waste time growing a nationwide bureaucracy, just stick to what’s working, and publish everything so folks can copy you.

Source: 5 Reasons to Build a Network of Small Groups, Rather than a Mass Movement of Individuals | P2P Foundation

Are Your Job Skills Hot Or Not? This Chart Will Tell You

It is very interesting to see that I’ve organically gravitated to the hot specialty skills (jobs) that will remain in demand.

Pulling out Design as its own graph, the hottest specialty is systems design–which is a broad topic for sure, focusing on developing services and products through a coordinated “systems” approach of development, production, and marketing. The related Systems Architecture follows right behind. After that, you get into technical drafting and CAD, and then, proficiency in Adobe Premiere and the Creative Suite. Web graphics are still in demand, too.

Source: Are Your Job Skills Hot Or Not? This Chart Will Tell You

Ondi Timoner Didn’t Want to Make Documentaries Anymore. Then Came ‘Jungletown’

Super interested in this story.

“What I hope people learn is what I learned from it, which is that there’s a real generation of young people — millennials — who are facing climate disaster and aren’t content with just sitting there,” she said.

But a lot of what viewers will see in “Jungletown” is a breakdown of those romantic ideals. The interns realize that things aren’t as they were advertised. They don’t grow all of their own food, for instance, and it’s unclear exactly where all the money goes. Stice himself doesn’t live in the town but instead travels around getting people to invest money in it. He plays video games — such as “Civilization” and “The Sims” — and buys food from grocery stores. He drives a pickup truck in and out of the town while most have to hike the three miles from the next major area.

Timoner exposes these contrasting ideals, but doesn’t linger on them too long. She acknowledged to TheWrap that she wants to believe in Stice’s mission. She said that most of what we see that can be considered hypocritical is unavoidable, since the town lacks some basic infrastructure.

“There are so many layers and I love that,” Timoner said. “I’m always drawn to stories where there’s a lot of gray area and we get to grapple with how things are versus how we think they should be.”

Source: Ondi Timoner Didn’t Want to Make Documentaries Anymore. Then Came ‘Jungletown’

What a revolution is.

“Revolution doesn’t have to do with smashing something; it has to do with bringing something forth. If you spend all your time thinking about that which you are attacking, then you are negatively bound to it. You have to find the zeal in yourself and bring that out.

Joseph Campbell, “Pathways to Bliss”
(Copyright © 2004 Joseph Campbell Foundation), p. 104

Elektrobiblioteka (electronic library)

“I was interested in the phenomenon of a book perceived as a kind of interface, which has influenced the way we deal with information. I also wanted to shift the experience typical for print design to the field of digital media. One of the major inspirations was the manifesto ‘The topography of typography’ published in 1923 by a graphic designer El Lissitzky, who has expected a book to be replaced with something he called “electrolibrary”. It seems that his predictions came true.

The final result of the project is the paper book that can be connected to the computer via USB cable. It is able to physically detect which page is currently open and send that information to the Electrolibrary website. By turning pages or touching given illustrations you can navigate through the website and get additional information such as hyperlinks, quotations, movies etc. Of course you can also unplug the cable and read it like a normal book.

Source: Elektrobiblioteka