Perceptual Fluency

[Yahoo Labs] assessed 7.6 million photos from Instagram and Flickr, and controlled for variables like the number of followers and how many tags a photo had. The results showed a distinct difference: people are 21% more likely to view filtered photos and 45% more likely to comment on them, compared to regular photos.

via The Fascinating Science Of Aesthetics | Co.Design | business + design.

 

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